MEET THE ARTIST

YELENA SCHEIDLER

The Confidence Artist

For Yelena Scheidler, beauty has never been simply about makeup. It's about confidence, individuality, and the extraordinary feeling of becoming the best version of yourself.

Her passion began at just thirteen years old, when a simple makeover revealed something far more meaningful than a beautiful reflection: the confidence it inspired. That moment sparked a lifelong dedication to helping others recognize and celebrate their own beauty.

Today, with over 20 years of experience, Yelena is a published celebrity makeup artist, beauty educator, and creative director whose artistry spans bridal beauty, television, fashion, editorial productions, and international pageantry. Her work includes productions such as The Real Housewives of Potomac, Dance Moms: A New Era, and 90 Day Fiancé, as well as collaborations with entertainers, professional athletes, models, and television personalities.

Beyond the makeup chair, Yelena is equally passionate about empowering others. Through her masterclasses, mentorship, and leadership in the beauty and pageant industries, she inspires aspiring artists and young women to pursue excellence, embrace their individuality, and lead with confidence.

As the founder of Makeup by Yelena, she has built more than a luxury beauty brand. She has created an experience rooted in artistry, trust, and genuine connection—where every face tells a story and every client deserves to feel extraordinary.

Because for Yelena, true beauty isn't about becoming someone else. It's about discovering the confidence to be yourself.

20+ YEARS OF EXPERIENCE

CELBRITY & MEDIA CLIENTS

BRIDAL, RUNWAY & EDITORIAL

MASTERCLASSES & EDUCATION

SERVING THE DC METRO AREA & BEYOND

CLIENT REVIEWS

What Clients Are Saying

Yelena is truly an exceptional makeup artist.

From the moment you sit in her chair, you can feel her passion, professionalism, and attention to detail. Her work has an elegant, high-end quality that reflects true Hollywood and runway-level artistry, for shows like "Dance Moms" on Hulu/Disney — she doesn’t just apply makeup, she creates a look that makes you feel confident, polished, elegant, glamorous, and camera-ready.

What truly sets Yelena apart is not only her talent, but who she is as a person. She is genuinely caring, values others, and has a natural ability to connect with people, making every client feel comfortable and seen. That personal touch elevates the entire experience. Her ability to enhance natural beauty while delivering a sophisticated, show-ready finish is unmatched. Whether it’s for a special event, photoshoot, or pageant, she brings precision and creativity that is rare to find.

It’s no surprise that she was recently selected as the Director of the Miss Grand Pageant for DC, Virginia, and Maryland — a testament to her talent, reputation, and leadership in the beauty industry. If you’re looking for elegance, excellence, and someone who truly cares about her clients, I highly recommend Yelena. She is always, "Working on Something".

— MAX BAAD