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YELENA SCHEIDLER
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The Art of Beauty.

The Power of Confidence.

Professional makeup artistry for life's most meaningful moments on set,

on stage, and in your own story.

AS SEEN IN & FEATURED WORK

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MAKEUP BY YELENA

BEAUTY

MASTERCLASS

FOR MAKEUP ARTISTS & MODELS

 SUNDAY, NOVEMBER 22, 2026 • 12-2PM 

LOCATION: 1001 N 25th St, Richmond, VA

RERSERVE YOUR SEAT

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MEET

YELENA

The Confidence Artist

Yelena Scheidler is a professional makeup artist,

beauty expert, and creative director with over 20 years of experience in the beauty and entertainment industry.

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From television and celebrity clients to bridal, runway, and editorial work, she is known for her ability to create timeless, camera-ready looks that enhance natural beauty and bring confidence to every client.

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TELEVISION & ENTERTAINMENT
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EDITORIAL & FASHION
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PAGEANTS & RUNWAY
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BRIDAL & SPECIAL EVENTS
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BEAUTY EDUCATION & MASTERCLASSES

SERVICES

LUXURY BEAUTY EXPERIENCES TAILORED TO YOU

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BRIDAL MAKEUP

Timeless beauty for your

most unforgettable moments

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SPECIAL EVENTS & CELEBRITY

Red carpet, television, editorial,

photoshoots and more.

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RUNWAY & PRODUCTION

Makeup artistry for stage, screen,

and creative productions

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“Every face tells a different story.

People don't want to look like someone else. They want to feel like the best version of themselves.”

YELENA SCHEIDLER

FEATURED WORK

A COLLECTION OF BEAUTY, FASHION, AND UNFORGETTABLE MOMENTS

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BRIDAL

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SPECIAL EVENTS

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RUNWAY 

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EDITORIAL

PRESS & FEATURES

IN THE MEDIA, ON THE SCREEN, AND ON STAGE

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Winner:
State Director Award 
Yelena Scheidler

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Let's Create

SOMETHING BEAUTIFUL

YOUR BEAUTY. YOUR CONFIDENCE. YOUR MOMENT.

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