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PRESS & MEDIA
Indulge in the art of beauty with Yelena, where curated hauls, captivating interviews, and refined, easy-to-master makeup techniques come together in one elegant space. Discover thoughtfully selected products, expert insights, and timeless looks designed to elevate your confidence and style.
“Mastery begins the moment you admit there is more to learn.
Let's learn and elevate together."
CELEBRITY MAKEUP ARTIST,
Yelena Scheidler
MAKEUP & BEAUTY
INTERVIEWS
NEWS SEGMENTS
YELENA SCHEIDLER INTERVIEW: Director of Miss Grand DC, Miss Grand Maryland and Miss Grand Virginia
Yelena Scheidler is the visionary force behind Miss Grand Virginia, Miss Grand Maryland, and Miss Grand Washington DC, shaping a new era of pageantry where glamour meets global impact.
As a director under the prestigious umbrella of Miss Grand International, Yelena doesn’t just crown queens — she builds leaders. With an eye trained in beauty, branding, and stage production, she transforms contestants into confident, media-ready ambassadors who command attention far beyond the runway.
Her signature? Elevated elegance with strategic purpose.
Her mission? Empower women to own their narrative — fiercely and flawlessly.
In a world where crowns sparkle under stage lights, Yelena ensures the brilliance lasts long after the applause fades.
As a director under the prestigious umbrella of Miss Grand International, Yelena doesn’t just crown queens — she builds leaders. With an eye trained in beauty, branding, and stage production, she transforms contestants into confident, media-ready ambassadors who command attention far beyond the runway.
Her signature? Elevated elegance with strategic purpose.
Her mission? Empower women to own their narrative — fiercely and flawlessly.
In a world where crowns sparkle under stage lights, Yelena ensures the brilliance lasts long after the applause fades.
TESO LIFE BEAUTY HAUL!
Must-Have Finds!
I visited Teso Life store, recently opened in Centerville, VA. After standing outside for 45 minutes to go inside, I finally saw what this attraction was all about! 3 hours later (1 hour in check out line), here is my haul!
I visited Teso Life store, recently opened in Centerville, VA. After standing outside for 45 minutes to go inside, I finally saw what this attraction was all about! 3 hours later (1 hour in check out line), here is my haul!
YSL BEAUTY PRODUCTS WORTH $500!
Blessed to work with YSL Beauty products as an influencer I have accumulated quite a bit of beautiful products! In this video I am testing out $500 worth of beauty products.
Yves Saint Laurent Touche Eclat Blur Face Primer - Blur Primer Gold
Yves Saint Laurent All Hours Luminous Natural Matte Foundation 24H Longwear SPF 30 with Hyaluronic Acid - DW7
Yves Saint Laurent All Hours Creaseless Precise Angles Concealer - LW7
Yves Saint Laurent All Hours 24H Hyper Sunkissed Glow Bronzer - 2
Yves Saint Laurent Couture Mini Clutch Eyeshadow Palette - 300 Kasbah Spices
Yves Saint Laurent Touche Eclat Blur Face Primer - Blur Primer Gold
Yves Saint Laurent All Hours Luminous Natural Matte Foundation 24H Longwear SPF 30 with Hyaluronic Acid - DW7
Yves Saint Laurent All Hours Creaseless Precise Angles Concealer - LW7
Yves Saint Laurent All Hours 24H Hyper Sunkissed Glow Bronzer - 2
Yves Saint Laurent Couture Mini Clutch Eyeshadow Palette - 300 Kasbah Spices
LONG LASTING LIPS
Peel-off lip stain tutorial
Join me in this exciting makeup tutorial as I reveal an innovative trick to achieve stunning, long-lasting lip looks! In this video, I'll demonstrate how to seamlessly blend traditional products like lip liners and gloss with a modern twist—a peel-off lip stain.
Watch as I guide you step-by-step through the process, sharing tips and techniques to ensure your lips stay vibrant and kiss-proof all day long. Whether you’re prepping for a special occasion or just want your makeup to last through the hustle and bustle, this tutorial has you covered!
Don't forget to like, subscribe, and hit the notification bell for more beauty hacks and tips! Let’s create some lip magic together!
Join me in this exciting makeup tutorial as I reveal an innovative trick to achieve stunning, long-lasting lip looks! In this video, I'll demonstrate how to seamlessly blend traditional products like lip liners and gloss with a modern twist—a peel-off lip stain.
Watch as I guide you step-by-step through the process, sharing tips and techniques to ensure your lips stay vibrant and kiss-proof all day long. Whether you’re prepping for a special occasion or just want your makeup to last through the hustle and bustle, this tutorial has you covered!
Don't forget to like, subscribe, and hit the notification bell for more beauty hacks and tips! Let’s create some lip magic together!
The Road to the Crown Begins | Miss Grand USA - DC, MD, VA 2026 Official Preview
Thank you to CBS6 Virginia This Morning for having me! This year I am the director for Miss Grand DC
Miss Grand Maryland
Miss Grand Virginia
Welcome to Miss Grand DC, Maryland & Virginia 2026 — where empowered women rise, inspire, and compete for the crown 👑
This exclusive news segment captures the beauty, strength, and ambition of our incredible delegates as they begin their journey to the Miss Grand stage.
💫 Do you have what it takes?
We are still accepting applications for the upcoming competition.
✔️ Build confidence
✔️ Gain national exposure
✔️ Be part of an empowering sisterhood
✔️ Represent your community on a grand stage
👉 Apply now: www.akubensproductions.com
📩 For inquiries: director@alubensproductions.com
Follow us for updates, casting calls, and exclusive content:
Instagram: @OfficialMissGrandDC
@OfficialMissGrandMaryland
@OfficialMissGrandVirginia
The crown is waiting… will it be you? 👑✨
My dress by Pinkapple Dresses
Makeup by Ladycode Cosmetics
Miss Grand Maryland
Miss Grand Virginia
Welcome to Miss Grand DC, Maryland & Virginia 2026 — where empowered women rise, inspire, and compete for the crown 👑
This exclusive news segment captures the beauty, strength, and ambition of our incredible delegates as they begin their journey to the Miss Grand stage.
💫 Do you have what it takes?
We are still accepting applications for the upcoming competition.
✔️ Build confidence
✔️ Gain national exposure
✔️ Be part of an empowering sisterhood
✔️ Represent your community on a grand stage
👉 Apply now: www.akubensproductions.com
📩 For inquiries: director@alubensproductions.com
Follow us for updates, casting calls, and exclusive content:
Instagram: @OfficialMissGrandDC
@OfficialMissGrandMaryland
@OfficialMissGrandVirginia
The crown is waiting… will it be you? 👑✨
My dress by Pinkapple Dresses
Makeup by Ladycode Cosmetics
SCOTT BARNES | MAKEUP MASTERCLASS AXEL MAKEUP ACADEMY
Scott Barnes Interview | Makeup Masterclass | Hosted by Axel Makeup Academy
Scott Barnes traveled to Washington DC Metropolitan area on 11/7/22 to teach a group of pro makeup artists and beauty enthusiasts a makeup masterclass, hosted by Axel Vasquez of Axel Makeup Academy. After the class was complete with his signature look, Scott Barnes sat down with Yelena Scheidler, Beauty and PR Director of Dash Talents, and opened up about the deeper cause behind everything he does, his cosmetic brand, and looked back at history as the glam has transformed. Scott Barnes' work is the biggest beauty influencer in the world. Enjoy!
Thank you Axel for making so many artists' dreams come true learning from Scott Barnes
Scott Barnes: www.instagram.com/scottbarnescosmetics
Shop: www.scottbarnes.com
Axel Vasquez: www.instagram.com/axelmakeupartist
www.instagram.com/axelmakeupacademy
Dash Talents: www.instagram.com/dashtalents
www.dashtalents.com
Interviewer - Yelena Scheidler: www.instagram.com/makeupbyyelena
Creative Director - Noel Calubaquib: www.instagram.com/suigen_collection
BTS Footage - RoRo Yone: www.instagram.com/roroyone
Scott Barnes traveled to Washington DC Metropolitan area on 11/7/22 to teach a group of pro makeup artists and beauty enthusiasts a makeup masterclass, hosted by Axel Vasquez of Axel Makeup Academy. After the class was complete with his signature look, Scott Barnes sat down with Yelena Scheidler, Beauty and PR Director of Dash Talents, and opened up about the deeper cause behind everything he does, his cosmetic brand, and looked back at history as the glam has transformed. Scott Barnes' work is the biggest beauty influencer in the world. Enjoy!
Thank you Axel for making so many artists' dreams come true learning from Scott Barnes
Scott Barnes: www.instagram.com/scottbarnescosmetics
Shop: www.scottbarnes.com
Axel Vasquez: www.instagram.com/axelmakeupartist
www.instagram.com/axelmakeupacademy
Dash Talents: www.instagram.com/dashtalents
www.dashtalents.com
Interviewer - Yelena Scheidler: www.instagram.com/makeupbyyelena
Creative Director - Noel Calubaquib: www.instagram.com/suigen_collection
BTS Footage - RoRo Yone: www.instagram.com/roroyone
SCOTT BARNES MASTERCLASS | AXEL MAKEUP ACADEMY STUDENT INTERVIEWS
Scott Barnes Masterclass Students | Axel Makeup Academy
After the Scott Barnes Mastercalss in DC, Yelena Scheidler of Dash Talents interviewed Dahlia of Dahlia Design, a long-time friend and client of Axel and supporter of Scott Barnes; Miss DC USA 2022, Axel's client, and Axel Makeup Academy graduate taught by Yelena, Faith Porter; and Axel Makeup Academy graduate, educator, and owner of VOW By Alondra, Alondra Antezana.
Thank you Axel for making so many artists' dreams come true learning from Scott Barnes
Scott Barnes: www.instagram.com/scottbarnescosmetics
Shop: www.scottbarnes.com
Axel Vasquez: www.instagram.com/axelmakeupartist
www.instagram.com/axelmakeupacademy
Dash Talents: www.instagram.com/dashtalents
www.dashtalents.com
Interviewer - Yelena Scheidler: www.instagram.com/makeupbyyelena
Creative Director - Noel Calubaquib: www.instagram.com/suigen_collection
BTS Footage - RoRo Yone: www.instagram.com/roroyone
After the Scott Barnes Mastercalss in DC, Yelena Scheidler of Dash Talents interviewed Dahlia of Dahlia Design, a long-time friend and client of Axel and supporter of Scott Barnes; Miss DC USA 2022, Axel's client, and Axel Makeup Academy graduate taught by Yelena, Faith Porter; and Axel Makeup Academy graduate, educator, and owner of VOW By Alondra, Alondra Antezana.
Thank you Axel for making so many artists' dreams come true learning from Scott Barnes
Scott Barnes: www.instagram.com/scottbarnescosmetics
Shop: www.scottbarnes.com
Axel Vasquez: www.instagram.com/axelmakeupartist
www.instagram.com/axelmakeupacademy
Dash Talents: www.instagram.com/dashtalents
www.dashtalents.com
Interviewer - Yelena Scheidler: www.instagram.com/makeupbyyelena
Creative Director - Noel Calubaquib: www.instagram.com/suigen_collection
BTS Footage - RoRo Yone: www.instagram.com/roroyone
DAHLIA DESIGN | DAHLIA MAHMOOD
A touch of Glam with Dahlia Mahmood of Dahlia Design
Dash Talents was honored to step into the beautiful home of Dahlia Mahmoud of Dahlia Design LLC, who is one of the top influential interior designers and builders in the WORLD. Creating dream homes, palaces, even museums for celebrities, pro atheletes, royalty, and more, Dahlia has accumulated a number of national and internal awards for her unmatched work and ethic. While adding a touch of glam to everything around her, she brings a lot of heart too. And it is Dahlia's heart that sets her far apart.
Yelena Scheidler sat down with Dahlia for a heart to heart interview. To witness such success unfold, we couldn't help but wish to learn where this talent began, and what continues to be the driving force behind each masterpiece Dahlia and her team create. This is an exceptional inspirational story that every adult and child should hear.
Born in sunny California, Dahlia was inspired by her regular trips to Disney World, paying attention to all the beautiful details and the magical environments that Walt Disney created. At the age 5, Dahlia recognized her passion for interior design, and her world changed. "Mom, be prepared, I'm going to be a famous interior designer" she said. Being the first generation born in the United States to a family of royal ancestry, who came from Iraq to pursue higher education, childhood was not a walk in the park. She had to learn early on in life to be independent and work hard for her dreams. Strong women were her driving force.
With determination to succeed, Dahlia launched Dahlia Design at age 17. Her first celebrity client was Chris Tucker, who then introduced her to many other celebrity friends, such as Michael Jackson. Soon Dahlia began working with royalty and other powerful clients.
Dahlia has worked on some of the most visible projects under the greatest of pressure, such as designing Saudi King Abdullah's Cultural Hall and Museum. What an accomplishment to be chosen out of so many designers, an American-born Iraqi woman, to capture the king's legacy before his death. At the same time, her passion are God's children, and she has created some of the most magical bedrooms and nurseries in the world.
After speaking with Dahlia Mahmood, we are certain that she will make history. There is no doubt. All her life, she was told that her dreams were not valid, based on her last name. But with hard work, determination, and respect, Dahlia far surpassed all expectations, and now she wants to empower other Arab-American women like her to follow their vision, to believe in themselves, and to not give up. She was faced with the deepest of challenges, and yet here she is. Please visit dahliadesign.net and @dahliadesignllc on Instagram for further inspiration
www.dashtalents.com
Dash Talents was honored to step into the beautiful home of Dahlia Mahmoud of Dahlia Design LLC, who is one of the top influential interior designers and builders in the WORLD. Creating dream homes, palaces, even museums for celebrities, pro atheletes, royalty, and more, Dahlia has accumulated a number of national and internal awards for her unmatched work and ethic. While adding a touch of glam to everything around her, she brings a lot of heart too. And it is Dahlia's heart that sets her far apart.
Yelena Scheidler sat down with Dahlia for a heart to heart interview. To witness such success unfold, we couldn't help but wish to learn where this talent began, and what continues to be the driving force behind each masterpiece Dahlia and her team create. This is an exceptional inspirational story that every adult and child should hear.
Born in sunny California, Dahlia was inspired by her regular trips to Disney World, paying attention to all the beautiful details and the magical environments that Walt Disney created. At the age 5, Dahlia recognized her passion for interior design, and her world changed. "Mom, be prepared, I'm going to be a famous interior designer" she said. Being the first generation born in the United States to a family of royal ancestry, who came from Iraq to pursue higher education, childhood was not a walk in the park. She had to learn early on in life to be independent and work hard for her dreams. Strong women were her driving force.
With determination to succeed, Dahlia launched Dahlia Design at age 17. Her first celebrity client was Chris Tucker, who then introduced her to many other celebrity friends, such as Michael Jackson. Soon Dahlia began working with royalty and other powerful clients.
Dahlia has worked on some of the most visible projects under the greatest of pressure, such as designing Saudi King Abdullah's Cultural Hall and Museum. What an accomplishment to be chosen out of so many designers, an American-born Iraqi woman, to capture the king's legacy before his death. At the same time, her passion are God's children, and she has created some of the most magical bedrooms and nurseries in the world.
After speaking with Dahlia Mahmood, we are certain that she will make history. There is no doubt. All her life, she was told that her dreams were not valid, based on her last name. But with hard work, determination, and respect, Dahlia far surpassed all expectations, and now she wants to empower other Arab-American women like her to follow their vision, to believe in themselves, and to not give up. She was faced with the deepest of challenges, and yet here she is. Please visit dahliadesign.net and @dahliadesignllc on Instagram for further inspiration
www.dashtalents.com
JOJO BRAGAIS | MISS UNIVERSE 2023
An interview with Jojo Bragais at Miss Universe 2023.
During the show, it was an honor to interview the famous shoe designer and Miss Universe sponsor Jojo Bragais and the International Pageant Coach Jan Quijano. Jojo created the shoes that all queens wore on stage while Jan taught many queens how to properly walk in them. What a combo!
To read full article: www.dashtalents.com
www.instagram.com/dashtalents
Jojo Bragais: www.instagram.com/jojobragaisofficial
Jan Quijano: www.instagram.com/quijano_jan
Interviewed by Yelena Scheidler
www.instagram.com/makeupbyelena
Video by Noel Calubaquib
www.instagam.com/suigen_collection
During the show, it was an honor to interview the famous shoe designer and Miss Universe sponsor Jojo Bragais and the International Pageant Coach Jan Quijano. Jojo created the shoes that all queens wore on stage while Jan taught many queens how to properly walk in them. What a combo!
To read full article: www.dashtalents.com
www.instagram.com/dashtalents
Jojo Bragais: www.instagram.com/jojobragaisofficial
Jan Quijano: www.instagram.com/quijano_jan
Interviewed by Yelena Scheidler
www.instagram.com/makeupbyelena
Video by Noel Calubaquib
www.instagam.com/suigen_collection
INAUGURAL GATSBY SHOWCASE GALA | HOST VIVICA A. FOX
A star-studded evening of Hollywood stars, fashion, beauty, and purpose took place on December 4, 2022 at the Inaugural Gatsby Showcase Gala, produced by the luxury event rental company L&B Concepts. The event was hosted by the electric Hollywood actress and philanthropist, Vivica Fox. Many notable people walked down the red carpet, each being personally announced. Dash Talents interviewed many stars of the show, including supermodel, activist, and fashion icon Beverly Johnson, who was was recognized with a Trailblazer Award. She was the first woman of color to grace the covers of both American Vogue and French Elle magazines.
Underneath all the beauty at the 2022 Gatsby Showcase Gala, there was a deep cause. The Gatsby Showcase Foundation, which put together the event is all about giving back, raising awareness and funds to plant a seed of hope in the lives of the historically underprivileged.
The event featured some of the top high-end designers: Anya By Vivien, Miguel Wilson, Miller’s Furs, and L&B Concepts. These designers showcased their fashion on the runway and helped raise money for the associated non-profits.
Underneath all the beauty at the 2022 Gatsby Showcase Gala, there was a deep cause. The Gatsby Showcase Foundation, which put together the event is all about giving back, raising awareness and funds to plant a seed of hope in the lives of the historically underprivileged.
The event featured some of the top high-end designers: Anya By Vivien, Miguel Wilson, Miller’s Furs, and L&B Concepts. These designers showcased their fashion on the runway and helped raise money for the associated non-profits.
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